A bi-weekly newsletter where I share my biggest hits and get honest about my misses as a first-time VP of Marketing.
I just stepped into my first VP of Marketing role, and everything got bigger overnight.
Bigger expectations. Bigger scope. Bigger pressure to actually drive pipeline.
This newsletter is where I think through that in real time. Not just what we’re doing, but how I’m learning to operate at this level: What’s clicking, what’s unclear, and where I’m pushing to get better.
A weekly newsletter for marketers who are in the weeds of building customer marketing & advocacy programs.
I’m building our customer marketing and advocacy function from the ground up, and I want you to build alongside me.
Each week I’ll be sharing what’s on my mind in real time. The challenges, the plays that are working, and the conversations I’m having with some of the best CMA folks in the biz.
Consider this my confessional: what it really takes to build impactful customer marketing and advocacy programs in this crazy time of higher stakes for CMA programs (and, let’s be real, new AI mandates popping up every week). Let’s rise to the occasion together.
He probably shouldn’t send this. Join Alex Eaton as he shares his real-time struggles, challenges, and wins as a first-time VP of marketing, every other week. Subscribe to Evidently
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