UserEvidence Blog

Latest UserEvidence News and Info

August 10, 2022

Voice of the Customer: What it is, Why it’s Important, and How to Do it Right

Learn what the voice of the customer is and discover how you can leverage it to convert B2B buyers.

August 2, 2022

An Exploration of the Customer Marketing Technology Landscape in 2022

In collaboration with Captivate Collective, we categorized all vendors in the customer marketing/advocacy ecosystem in a customer marketing landscape.

July 26, 2022

4 Major Benefits of Customer Marketing for Product-Led Businesses

Discover why your product-led business should implement customer marketing and learn how effective customer evidence can prove your product’s value.

July 19, 2022

Customer Marketing vs. Revenue Marketing: Are They the Same?

Revenue marketing is essential to increasing sales but another type of marketing — customer marketing — may be even more effective.

July 6, 2022

The Missing Metric in PLG - Speed to Initial Evidence (SpIE)

In a PLG world, customer love and testimonials are critical to building a passionate community and UserEvidence can unlock customer reviews.

June 30, 2022

How to Evolve Past Tedious Reference Management

Find out how customer marketing technology can help streamline your previously tedious reference management processes.

June 15, 2022

3 Ways to Leverage Social Proof in Your Marketing Campaigns

Social proof is defined as evidence from previous or current customers that have found value in a product or service.

June 7, 2022

4 Customer Marketing Challenges and Their Solutions

Customer marketing empowers marketers to infuse points of value into their marketing campaigns and sales enablement content.

June 1, 2022

Sales Enablement: Why Customer Evidence is Vital to Sales Success

Customer evidence is a persuasive form of sales enablement content that communicates the value of your product through the voice of your customer.

May 24, 2022

4 Strategies for Acquiring & Sharing Customer Evidence

Are you leveraging customer evidence effectively? Discover the most efficient ways to capture and use proof points to attract and convert buyers.