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The Future of GTM Depends on Customer Proof: UserEvidence Acquires Zealot and Raises Additional $7 Million

The go-to-market playbook we’ve known is cracking. Outbound is drowning in AI-generated noise. Paid is pricey and losing punch. Organic [...]

Customer Marketers: Here’s What Your Sales Team Wishes They Could Tell You

Mending The Advancement Gap

The Customer Marketing and Advocacy Salary & Career Benchmark Report

Introducing UserEvidence AI: Scale Proof While Preserving the Customer Voice

We’re In The Age Of Trust. Here’s How Marketers Should Respond In 2026.

Blind but verified

How to Prove Your Customer Evidence Program Is Actually Working

What’s The Hidden Cost of Managing Customer Advocates In Spreadsheets?

Customer Evidence Platform vs. Survey Tool: Turning Feedback Into Revenue-Ready Assets

Can AI Replace Customer Interviews In B2B?

The Operator’s Guide To Automating Customer Reference Requests At Scale

How To Manage Your Customer Advocate Pool Without Burning Them Out

best customer story platforms

6 best customer story platforms (+ how to choose in 2026)

New customer marketing playbooks every other week

Mosey on over to The Outpost, where the best CMA practitioners are sharing their in-the-(tumble)weeds plays and tactics.