Learn what the voice of the customer is and discover how you can leverage it to convert B2B buyers.

In collaboration with Captivate Collective, we categorized all vendors in the customer marketing/advocacy ecosystem in a customer marketing landscape.

Discover why your product-led business should implement customer marketing and learn how effective customer evidence can prove your product’s value.

Revenue marketing is essential to increasing sales but another type of marketing — customer marketing — may be even more effective.

In a PLG world, customer love and testimonials are critical to building a passionate community and UserEvidence can unlock customer reviews.

Find out how customer marketing technology can help streamline your previously tedious reference management processes.

Social proof is defined as evidence from previous or current customers that have found value in a product or service.

Customer marketing empowers marketers to infuse points of value into their marketing campaigns and sales enablement content.

Customer evidence is a persuasive form of sales enablement content that communicates the value of your product through the voice of your customer.

Are you leveraging customer evidence effectively? Discover the most efficient ways to capture and use proof points to attract and convert buyers.