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The Future of GTM Depends on Customer Proof: UserEvidence Acquires Zealot and Raises Additional $7 Million

Customer Marketing & Advocacy

The Future of GTM Depends on Customer Proof: UserEvidence Acquires Zealot and Raises Additional $7 Million

Customer Marketing & Advocacy

We Analyzed Over 100 Customer Marketing And Advocacy Job Postings. Here Are The Expectations (And Realities) Of The Roles.

Customer Marketing & Advocacy, Product Marketing

The Ultimate Customer Survey Playbook

Customer Marketing & Advocacy

How Grammarly Scaled Their Customer Storytelling Engine (While Keeping The Team Lean)

Product Updates

UserEvidence and G2 Launch Integration to Turn Reviews into Actionable Customer Evidence

Content Marketing

What I Learned From 3 Original Research Projects That Actually Worked

Product Marketing

How Customer Evidence Changed My Approach to Product Launches (And Made Me a Better Product Marketer)

Customer Marketing & Advocacy

Insights From 200+ Customer Marketers On How The Role Is Changing

Customer Marketing & Advocacy, Product Marketing

Building a Customer Evidence Program: Making Sure Your Hard-won Evidence Gets Used

Customer Marketing & Advocacy

The Customer Marketing Landscape Is Blowing Up—Here’s Why That’s a Good Thing

Customer Marketing & Advocacy, Product Marketing

Building a Customer Evidence Program: How To Build Your Customer Evidence Library

Product Updates

The Best Ways To Collect Customer Evidence

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