UserEvidence acquires Zealot: adds advocacy + references, backed by $7M in new funding

Evidence, advocacy & references finally in one platform

With Zealot joining UserEvidence, you can collect proof, activate champions, and bring the right customer story into the right deal, every time.

Increase buyer confidence at every stage of the funnel

Buyers trust other buyers so give them the proof they need to move forward. With Zealot’s advocacy and reference management built into UserEvidence, you can:

Identify advocates before you need them

so you’re never scrambling when a big deal is on the line.

Launch targeted programs that keep people engaged

and ready to jump in when it matters most for your pipeline.

Match the perfect reference to the perfect deal in seconds

with AI that factors in role, industry, and recent activity — right from Slack or your CRM.

Protect your best advocates from burnout

so they’ll still pick up the phone for the next opportunity.
Stop digging through Slack, stale decks, or scattered spreadsheets. Give your team a GTM trust engine they can use every day to move deals forward.

The biggest wins from combining UserEvidence + Zealot

Turn customers into your next growth channel

Your best customers are your best marketers. Now you can actually put them to work. Spin up programs like advisory boards, beta launches, peer referrals, and co-marketing campaigns that keep them engaged and keep your pipeline moving — without burning them out.

Deliver the proof that wins deals

When a buyer’s on the fence, the right proof at the right time is the thing that tips them over. From quotes that spark interest early to peer calls that close late-stage deals

Run advocacy at scale without losing the personal touch

Run targeted programs by industry, role, usage, or region so every customer feels like they’re your only customer. And with built-in burnout protection, your top advocates stay happy, loyal, and ready to help the next time you call.

Customer advocacy that moves pipeline forward

Zealot’s advocacy tools make it easy to find, activate, and engage your happiest customers without wearing out the same few people over and over again.
  • Proactive advocate identification: Automatically surface customers most likely to participate based on usage trends, feedback scores, and activity history — so you’re ready before the ask.
  • Targeted, embedded engagements: Launch campaigns by role, industry, or usage, and surface opportunities right where advocates already work — no extra logins required.
  • Segment-based recognition: Keep advocates engaged with tailored programs and rewards that match their level of contribution.
  • Community spaces: Create forums where customers can connect, share, and grow together.

Never scramble for a reference again

When a buyer asks to talk to a customer, you shouldn’t be digging through spreadsheets or sending a flurry of Slack messages. Zealot’s reference management tools make it easy to match the right customer to the right deal, while protecting your most valuable advocates.

  • Requests in Slack or Salesforce: Let sales request a reference from right where they already work.
  • Reference pool with AI matching: See every available advocate in one place and instantly match the best fit using AI that factors in role, industry, and recent activity.
  • Protect advocates from burnout: Track and limit requests so your best advocates stay willing to participate.
  • Reporting & proof library: Track reference impact and give reps case studies, quotes, and videos — helping smaller deals close faster and saving live references for high-stakes opportunities.

Special offers to get started

Switch platforms without any headaches

Switching is simple. Get started with UserEvidence + Zealot now and you won’t pay until your current contract ends (up to January 31). No double-paying. No downtime. Start running your advocacy and reference program today.

Backed by the leaders in customer advocacy

Ensure your program thrives from day one with support from Captivate Collective, fully covered by UserEvidence. Whether you’re switching tools or starting fresh, get proven launch and program strategy services to make sure you don’t miss a beat.

Exclusive offer for UserEvidence customers

Add Zealot’s advocacy and reference tools to your program with a special offer just for current customers. Expand what you can do with your customer base and turn more of them into pipeline.