Research Library

In a few sentences, please describe the impact Drift has had on your organization. Please use metrics and specific numbers where applicable.

"Drift has been helping us to generate more leads (revenue) and enhancing Customer Experience. We receive ~50k queries/leads monthly from our prospect and existing learners and the team is able to convert those leads/resolve queries with help of Drift. It was an opportunity loss earlier when Drift wasn't there. Our L2P is 3% of Drift leads which is higher than other marketing channels."

Ashish Nagar

Associate Director, Customer Service, Sales
upGrad

In a few sentences, please describe the impact Drift has had on your organization. Please use metrics and specific numbers where applicable.

"
Drift has helped generate more opportunities to beef up our top down sales pipeline: getting approximately 15% more opportunities, if I remember correctly. More importantly, Drift has helped set up the sales assist/high velocity sales motion at Canva by providing us an excellent Chat platform to engage with high intent and high value leads from SMBs that form the core of our teams' initiatives.
"

Growth Manager
Internet Software & Services Company

"
Drift opened up a communication channel between our website visitors and our SDR team. We're now able to chat with prospects checking us out in real-time and address their questions and concerns on the spot, increasing our chances to generate a demo.
"

Kevin Ailloud

Head of Demand Generation
Frontify AG

In a few sentences, please describe the impact Drift has had on your organization. Please use metrics and specific numbers where applicable.

"357% increase in emails captured from when we first implemented. 442% increase in conversations from when we first implemented 1.6million in pipeline, 507% increase since when we first implemented "

Senior Manager,Marketing
Internet Software & Services Company
10
NPS

3.69 months

Average time to Return on Investment (ROI) reported by Drift customers

89%

of Drift customers reported achieving Return on Investment (ROI) in less than 6 months

What competitors did you evaluate before choosing Drift?

SaaS Companies Choose Drift Over Intercom, SFDC, and Hubspot

% of Users
4%
Qualified
40%
Intercom
4%
Terminus
20%
Hubspot
24%
Salesforce LiveAgent
9%
LivePerson
2%
Ada
5%
ZoomInfo insent.ai
18%
Other
27%
We did not evaluate any competitors
How many more opportunities are you generating via your website with Drift relative to your previous set up with static forms?

Majority of Drift Customers More Than Doubled Opportunities Generated from their Website

% of Users
43%
0 - 1x
43%
2 - 4x
11%
5 - 7x
3%
10x+

57%

of Drift customers saw at least 2X more opportunities driven via their website with Drift vs their previous setup with static forms

What were the main challenges your company was trying to solve that led you to purchase Drift?

SMBs Cite Lack of Pipeline as Main Challenge Solved with Drift

% of Users
42%
Lack of quality pipeline to support quarterly revenue targets
31%
Sales cycle too long, reps often missing quota
31%
Delivering generic experiences and the same messaging to all website visitors
23%
Customers can’t find information they need online
38%
Missing opportunities to engage with qualified leads
8%
Need to adapt to digital transformation
19%
N/A - I was not part of the buying process
4%
Other
Customer Spotlight

Drift Generates 6X More Qualified Leads for Upgrad, an India-based Online Higher Education Platform

October 4, 2021
Customer Spotlight

Drift Triples Opportunities Generated via the Website for Brandwatch - UK-Based Social Media Intelligence Software Company

October 4, 2021

In a few sentences, please describe the impact Drift has had on your organization. Please use metrics and specific numbers where applicable.

"
Drift allows us to engage prospects while they are on our site. It also allows us to customize the engagement with different playbooks aligned with our site pages. We also have Drift in nine languages to support customized and personalized engagement.
"

Head of Global Inside Sales
Medium Enterprise Software Company
9
NPS

55%

of EMEA & APAC Drift customers reported achieving ROI in less than 3 months

What competitors did you evaluate before choosing Drift?

% of Users
4%
Qualified
33%
Intercom
3%
Terminus
20%
Hubspot
23%
Salesforce LiveAgent
7%
LivePerson
1%
Ada
7%
ZoomInfo insent.ai
24%
Other
27%
We did not evaluate any competitors

In a few sentences, please describe the impact Drift has had on your organization. Please use metrics and specific numbers where applicable.

"
Drift is our second biggest driver of pipeline and has become a key part of our marketing strategy. 
"

Matt Dawson

Growth Marketing Manager
Brandwatch
10
NPS

In a few sentences, please describe the impact Drift has had on your organization. Please use metrics and specific numbers where applicable.

"
Drift has made my life easier because I can engage with potential leads at the peak of their interest.
"

Sithija Gamage

Senior Account Manager
WSO2
10
NPS

In a few sentences, please describe the impact Drift has had on your organization. Please use metrics and specific numbers where applicable.

"
As an individual contributor, I'm able to get more leads and communicate in a more direct way with leads or customers that are interested in our products. 
"

Senior Account Manager
Internet Software & Services Company
10
NPS

In a few sentences, please describe the impact Drift has had on your organization. Please use metrics and specific numbers where applicable.

"
Drift provides the conversation experience and company correspondence that our online customers seek, and thereforce contributes significantly to customer satisfaction and overall trust in our company.
"

Marketing Manager
Medium Enterprise Insurance Company

Describe how Drift is being used by your organization. What business problems does it address?

"
Drift is used by our ADR team to engage with target accounts. It helps us drive more sales conversations, helps us speak to companies/leads that would not fill out a form, and helps us ultimately create more pipeline. 
"

Vice President Marketing
Internet Software & Services Company

In a few sentences, please describe the impact Drift has had on your organization. Please use metrics and specific numbers where applicable.

"
Drift has given us approximately 4000 new leads over the 12 month period we’ve used it.
"

Future Students Advisor
Large Enterprise Education Services Company

How long did it take you to experience ROI with Drift?

% of Users
50%
Less than 1 month
25%
4-6 months
25%
7-12 months

How long did it take you to experience ROI with Drift?

% of Users
64%
1-3 months
14%
4-6 months
21%
7-12 months
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