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8 Gifting Platforms to Amplify Your Customer Advocacy Strategy

Written by Evan Huck
Published on August 23, 2022

A relatively new space, gifting platforms have blown up in the past few years, especially in the wake of the work-from-home transition brought on by the pandemic. As it gets tougher for sales and marketing teams to cut through the noise with email, gifting platforms offer a way to demonstrate that your customers aren’t just receiving automated messages. By facilitating the sending of physical gifts (you can get really creative—margaritas, chicken pot pies 🥧, even baby toys), potential buyers and existing customers alike will feel valued and appreciated, all while their loyalty to your organization grows.

Many customer marketers find themselves constantly having to ask customers to do a variety of advocacy activities. Ranging from case studies, videos, reference calls, customer advisory boards (CABs), product feedback, or surveys. These asks all take time out of a customer’s busy schedule. 🗓 Gifting platforms allow customer marketers to incentivize customers to take part in advocacy, as well as to thank them for their participation. This can drastically improve participation rates in customer advocacy programs, providing your organization with more insights into the minds of your customers.

Below are 8 different gifting platforms, all featured in our customer marketing technology landscape created with Captivate Collective. Check out each platform to see how it could be used within your organization and discover what the right technology can do to put you ahead of the competition. 👀

Gifting Platforms from the Customer Marketing Technology Landscape

Postal.io

Postal.io, an offline marketing automation platform, takes care of all of your gifting needs through local vendors and small businesses while driving your revenue and bolstering your relationships with your customers. The coolest differentiator with Postal.io is they source their gifts through local vendors (e.g. small bakeries), whereas a lot of gifting solutions source from big-box retailers (e.g. Amazon). This direct mail platform helps marketing and sales automate the entire gifting process, streamlining it from creation to distribution. For more information on Postal.io, check them out on G2.

G2 score: 4.6 out of 5 stars

Explore Postal.io’s Research Library created with UserEvidence to discover the customer evidence they garner and share with our platform.

Sendoso

Sendoso is probably the most well-known solution in the digital gifting space. A sending management platform, Sendoso provides an all-in-one sending solution by centralizing digital and corporate gifting. Their platform is incredibly sales and marketing friendly, having been founded by former sales team members who understand exactly what buyers will be looking for in their solution. The platform features intelligent sending and analytics, and seamlessly integrates into many different platforms. Check out Sendoso on G2.

G2 score: 4.5 out of 5 stars

Alyce

Alyce enables organizations to personally connect with customers at scale throughout their buyer’s journey. The platform chooses gifts, personalized to each recipient, and lets you know the exact right time to send them to drive ROI. See what customers have to say about Alyce on G2.

G2 score: 4.7 out of 5 stars

Printfection

A self-described “swag management platform,” Printfection simplifies the process of gifting branded items to customers by managing the buying and fulfillment of swag for your enterprise. As one of the few swag companies that offers technology, Printfection can brand thousands of items while managing the distribution and keeping your customers happy. For more information on Printfection, check them out on G2.

G2 score: 4.3 out of 5 stars

Reachdesk

Enabling businesses to deliver direct mail and gifts to buyers with a single click, Reachdesk uses automation and data to help organizations build meaningful relationships with their customers. Reachdesk specializes in creating memorable moments at scale, which can lead to increased reply rates, faster sales cycles, and more. Visit G2 to learn more about Reachdesk and read customer reviews.

G2 score: 4.5 out of 5 stars

Loop & Tie

Loop & Tie aims to make the corporate gifting process more environmentally friendly and sustainable by only partnering with small and minority-owned businesses to create gifts. These unique and eco-friendly gifts will increase engagement for any organization, especially as Loop & Tie has an added level of personalization by allowing each recipient to choose their own gift. Learn more about Loop & Tie, by reading their reviews on G2.

G2 score: 4.8 out of 5 stars

Thnks

Thnks focuses on gratitude and appreciation while increasing customer engagement and building long-lasting customer relationships. With the “science of gratitude,” Thnks offers an efficient way for organizations to instantly thank customers while shortening sales cycles and ensuring compliance adherence. Check out Thnks on G2.

G2 score: 4.8 out of 5 stars

Tango Card

Tango Card combines technology, rewards, and service to enable B2B companies to earn customer loyalty while buyers themselves enjoy their gift cards. With a focus on digital rewards, Tango Card is dedicated to creating tangible results for your business such as customer acquisition and employee and customer loyalty. For more information on Tango Card, check them out on G2.

G2 score: 4.3 out of 5 stars

Final Thoughts

Gifting platforms allow customer marketers to build meaningful relationships between their business and their customers, earning positive feedback and long-lasting loyalty. Customer marketers benefit from gifting platforms two-fold—they can be used either to incentivize customers to become advocates of your brand or as a token of appreciation for their participation. By showing gratitude to existing customers, their loyalty will be to your brand and customer retention will be a problem of the past. 😍

Download the complete Customer Marketing Technology Landscape to explore all 9 categories of the customer marketing and advocacy technologies shaping the industry today.

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