Customer Spotlight

CockroachDB Ramps BDRs 3X Faster with ClozeLoop

Published: July 21, 2021
Customer Profile
Internet Software & Services

This Customer Spotlight is a synopsis of how Cockroach Labs used ClozeLoop to benefit their business. The feedback included was collected and verified in a January 2022 survey of ClozeLoop customers conducted by UserEvidence, an independent research firm.

Key Results


Increase in Avg Deal Size


Faster Sales Cycles


Would Recommend

ClozeLoop has dramatically increased our ability to onboard and ramp our SDRs & BDRs 3x faster than before. The team was immersed in their content and material throughout the process. It has been very impactful.

Sam Burns

Head of Sales Development


What were the main challenges you were encountering that led you to choose ClozeLoop?

  • Onboarding time to value
  • SDRs/BDRs struggling to generate enough pipeline/opportunities

What competitors/alternatives did you evaluate before choosing ClozeLoop?

  • Internal enablement hire

What was the catalyst or initiative that ultimately led you to start working with ClozeLoop?

  • Adapting to rapidly scaling team

What roles / functions within your organization are involved with ClozeLoop?

  • Sales Development Representatives (SDRs/BDRs)
  • Sales Enablement
  • Marketing

Which ClozeLoop services/products are you leveraging?

  • ClozeLoop assessment
  • ClozeLoop books
  • ClozeLoop playbooks
  • ClozeLoop University
  • Instructor-led training
  • ClozeLoop Role Certifications
  • Management Consulting
  • Ongoing Support

By what percentage have you increased average deal size because of ClozeLoop?

  • 51-100%

By how many days, on average, has ClozeLoop helped you reduce deal cycles?

  • 15-30 Days

By what % have you increased win rates/close rates because of ClozeLoop (100% means close rates doubled)?

  • 26-50%

How much more pipeline are you generating per quarter because of ClozeLoop?

  • $2-5M

How much have you decreased ramp time for new sales hires because of ClozeLoop?

  • 3-6 Weeks

What do you anticipate will be your timeframe (from end of initial engagement) for return on your investment (ROI) with ClozeLoop?

  • 4-6 Months
About ClozeLoop

ClozeLoop is a revenue strategy firm. We drive performance for Management, Sales, Customer Success, and Sales Enablement in the fastest-growing companies on the planet.

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