UserEvidence acquires Zealot: adds advocacy + references, backed by $7M in new funding

Customer proof buyers trust when it matters most

UserEvidence helps B2B marketing teams manage evidence, advocates, and references in one place.

When finding proof turns into fire drills, trust breaks

Last-minute asks and random references don’t just slow deals down. They create doubt at the exact moment buyers need confidence.

Last minute references

Deals stall when the right reference isn’t ready.

Hyper-specific proof

Buyers lose confidence when the proof doesn’t match their reality.

Overusing advocates

Advocates burn out when the same few customers are asked over and over.

Half-baked communities

Communities lose momentum when most customers don’t show up.

67%

of buyers have ruled out a vendor due to untrustworthy evidence.

The Evidence Gap Report, UserEvidence 2025

How UserEvidence helps buyers trust what you're selling them

Evidence

Collect customer proof buyers actually believe. Capture reviews, stories, and outcomes so proof stays credible and usable over time.

Advocacy

Activate the right customers without burning them out. Coordinate who gets asked, when, and why so advocacy scales responsibly.

References

Get the right customer into the right deal. Use AI to match buyers with customers based on industry, use case, and context.

Community

A private, invite-only space for your most trusted advocates.
Designed for deeper access, feedback, and ongoing collaboration.

Backed by third-party verified proof

Customer proof created in UserEvidence is independently verified and tied to real customers, so it holds up when buyers need to defend a decision.

1.3 months

Average time to ROI reported by UserEvidence users

UE verified: uevi.co/4924GKDE

"UserEvidence helps Gong showcase the value our platform provides by generating high-quality customer proof. With the ability to scale content creation, we can dedicate more time to enabling our sellers and building relationships with advocates."
Udi Ledergor
Chief Evangelist, Gong
“UserEvidence has become our organization's destination for customer voice. We use it as our department store of stories. It's easy for end users to find and use assets, and it's simple for the customer marketing team to secure new content. It's a marketer's DREAM!”
Irena Kin
Superhuman
UE verified: uevi.co/7482IECN
“UserEvidence has helped us scale our customer storytelling efforts in a way that simply wasn’t possible before. We estimate that voice-of-the-customer content is now used in more than half of our sales deals.”
Ayleen Beltran
Vanta
UE verified: uevi.co/8449FBZJ
“The cohesiveness of the UserEvidence platform, creates a value-add that other systems do not. Combined with the vision, consistent technical enhancements and the great relationship we have had with the UE teams, makes it a very easy decision year after year.”
Cache Walker
Trellix
UE verified: uevi.co/8839GXJN
“UserEvidence has become a high-impact asset across our revenue organization. By automating the sourcing of product and use-case specific customer feedback, it has saved our Customer Advocacy Marketing Manager over 9 hours per week, freeing up time for higher value strategic work.”
Rachel Ward
Director, Customer Lifecycle Marketing and Events, Absorb
UE verified: uevi.co/2447YUQB

Buyer trust isn't a feeling. It's built with UserEvidence

The Evidence Gap 2025

Report: 2025 Customer Marketing Technology Landscape

Buyer’s Guide: How to Choose a Customer Advocacy Platform That Won’t Collapse